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How to Create an Email Newsletter That Will Contribute to the Growth of Your Customer Base 

Email Newsletter

By Courtney Rosenfeld Before deep-diving into email newsletter strategies and tactics, it is essential to note what a newsletter is and how you can create one to grow your customer base. Essentially, a newsletter is there to keep customers in the loop and is communication that is sent to your customers regularly to inform them […]

What Exactly is the New Web Design Trend? 

What Exactly is the New Web Design Trend?

New trends in web design and development come and go, but this one is here to stay. So what exactly is the new web design trend? It’s called a user-first approach to web design. This new way of designing websites prioritizes the needs of users first, rather than focusing on what’s best for business owners […]

What’s The Difference Between Designing A Website and Creating An App? 

Difference Between Designing A Website and Creating An App

The digital world was once an old media world in which we had websites and brochures. Both are means of communicating a company’s message to its consumers. But, in the internet age, things have become much more complex. A website is no longer enough for a brand; it has to be an app as well […]

Use Your Handyman Skills for Profit 

Handyman Web Design

Image via Pexels Article by Katie Conroy A large percentage of business owners don’t have a degree in business. In fact, only 26% are college graduates. But what each one of these individuals shares is a desire to work for themselves — and you can do just that with your skills as a handyman. Read on […]

4 Reasons Why Your Website Isn’t Working and What You Can Do About It 

Why Your Website Isn't Working

If your website isn’t driving conversions, you need to take action! Visitors will not continue to find value and return to your site if it doesn’t meet their needs. What they want is a website that solves a problem or provides them with the information they can use. Websites are essentially virtual storefronts, and like […]

Current Trends in Website Design That You Should Follow 

Websites have become an important part of almost every business. It is because, with a website, you can directly reach out to your prospective customers and advertise your services or products. If you are thinking of making your business stand out in the crowd and increase its visibility, then you should create a website for […]

Building a Business Website That Helps You Flourish 

Many web builders market their products and services to make website building look fast and simple. But the truth is that many factors go into a successful site. If you want your site to propel your business forward, you must consider all the back-end and front-end components that will attract visitors and turn them into […]

How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!) 

website Visibility Syracuse NY

How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!) By Susan Friesen A Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough.One: you need a […]

6 Reasons Why Your Business Isn’t Showing Up on Google (And What To Do About It!) 

6 Reasons Why Your Business Isn't Showing Up on Google (And What To Do About It!)

When you’re just starting out with your business, the last thing you want to think about is how visible you are online. After all, visibility can feel like quite a daunting task when you’re trying to tackle so many different things at once. Fortunately, getting your business up on Google and other local directories doesn’t […]

Fresh Ideas for Employee Benefits That Increase Retention and Overall Job Satisfaction 

Employee Benefits

Running a company is a competitive endeavor. In many ways, your profits are a reflection of the workers you attract. Hiring and keeping desirable staff is about more than attractive salaries and retirement plans. The amenities you provide have a significant impact on the quality of applicants that come your way. Incorporate a few of […]

6 Reasons Why Your Business Isn’t Showing Up on Google (And What To Do About It!)

6 Reasons Why Your Business Isn't Showing Up on Google (And What To Do About It!)

When you’re just starting out with your business, the last thing you want to think about is how visible you are online. After all, visibility can feel like quite a daunting task when you’re trying to tackle so many different things at once. Fortunately, getting your business up on Google and other local directories doesn’t […]

Fresh Ideas for Employee Benefits That Increase Retention and Overall Job Satisfaction

Employee Benefits

Running a company is a competitive endeavor. In many ways, your profits are a reflection of the workers you attract. Hiring and keeping desirable staff is about more than attractive salaries and retirement plans. The amenities you provide have a significant impact on the quality of applicants that come your way. Incorporate a few of […]

The Three Types of Web Development and How You Can Keep Your Website Safe

Web Development

As more and more of the world becomes connected via the internet, more businesses have found ways to tap into this vast network and grow their reach. As a result, more and more people are using the internet to conduct business, which has led to an explosion in the number of websites. Thus, it is […]

The 7 Most Important Elements in Web Design

Elements in Web Design

Web design is an art form. And like any other art form, it requires a combination of artistry, skill, and inspiration to create something beautiful. It also requires a solid foundation. Web design encompasses all elements of visual design, from layout to user experience. However, unlike other forms of design, web design is constantly evolving. […]

How To Design The Best Website For Your Business In 2022

Website For Your Business In 2022

Building a successful business is no easy feat. There are many challenges ahead, but having the right online presence can go a long way in helping your business thrive. After all, competition is fierce. As consumers, we are accustomed to accessing information and making purchasing decisions from the comfort of our homes. However, the business […]

Why Web Design Matters to Your Business: A Comprehensive Guide

Why Web Design Matters

Web design has become more essential than ever before in the current digital world. It’s a deciding factor in search engine rankings, user experience, and business strategy. Every day millions of people start their internet journeys at homepages, social media profiles, or content-rich websites. Your company’s homepage is your first impression in this vast digital […]

Prime Your Business To Succeed Now

Prime Your Business

If you’re hesitant to start or continue running a small business after the pandemic, remember that great entrepreneurs can problem-solve for customers in any market and capitalize on the current conditions. Separate yourself from the rest of the pack with these reminders, courtesy of Web Design by Rick. Getting Started If you plan on working […]

Optimize Your Business Website to Maximize Growth

Business Website
Web Designs by Rick offers everything you need to start an ecommerce business or give your current brick and mortar company a presence online. Contact us today to find out why we are Syracuse’s premiere website developer! 315-652-3820. Although all industries have had to adapt their practices during the pandemic, some businesses have had to […]

4 Impactful Tech Investments for Small Business Owners

Small Business Owners

by Courtney Rosenfeld Investing in technology is a great way to funnel your profits back into your business. Adopting advanced business technology can reduce your operating costs, increase revenue, and save you from countless hours of tedious work. Not sure where to start? First, you must determine your tech needs. The right tech investments for […]

Essential Marketing Tips for Senior Entrepreneurs

Essential Marketing Tips for Senior Entrepreneurs

by Katie Conroy Launching a business later in life can be intimidating. The good news is that age brings wisdom. The average age of a successful business founder is 45. However, one area that many mature founders struggle with is marketing. There are many reasons small businesses fail. But no matter how good a product […]

Optimize Your Business With a Skilled Freelance Team

Skilled Freelance Team

Your business is only as successful as your staff. That’s why a freelance team makes sense in cases where you don’t need a full-time employee or are only hiring for temporary positions. Plus, you can choose freelancers from all around the world, like freelancing hubs like India, which expands your options. Decide If Freelancers Are […]

What Is The Difference Between Web Design And Web Development?

What Is The Difference Between Web Design And Web Development?

Web Design and Web Development are two different fields of design and coding. Web design is the process of designing a website, whereas web development is the process of building a website. Web developers create the code that make websites work; they use programming languages like HTML, CSS, and JavaScript to create interactive elements such […]

What Makes a Website Good? 5 Qualities of an Effective Website Design.

What Makes a Website Good?

A website is a representation of your company in the world wide web. It showcases your products and services, and serves as a marketing tool to attract potential clients. A well-designed website gives people an idea of who you are and what you do. However, designing a website can be difficult because it’s not just […]

How to Optimize Your Website for Speed: The Ultimate Guide.

How to Optimize Your Website for Speed: The Ultimate Guide

You’ve probably heard that page load time is important for your website. It may not be the only factor, but it can have a big impact on how many visitors you get and whether they return to your site. However, setting up your website for speed is much more than just installing caching plugins or […]

Design Trends and Predictions for 2022: The New Frontier of Web Design.

web design 2022

  Where is web design headed in 2022? What two or three major trends do you think will be the most influential over the next few years? These are questions that web designers and developers ask themselves all the time. Web design has always evolved. The internet’s evolution has changed so much over the last […]

AdWords Tips: All About Keywords

AdWords Tips: All About Keywords

By: Ryan Cole As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don’t know the ins and outs, it can end up costing you a lot of money and not making you any. So, what’s the key to success with […]

Website Search Engine Optimization For Search Engine Friendliness

Website Search Engine Optimization For Search Engine Friendliness

By Alan Lim Website search engine optimization is the buzzword of the Internet. You can’t survive online without it! Understanding its concepts is crucial to your business growth! The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine […]

Social Media Marketing Strategies That Can Boost Your Business

Social Media Marketing Syracuse NY

Do you need to boost sales by getting people more familiar with your brand and business? There are plenty of great strategies that can assist with that. Look through the following tips and you will find many methods that will work in your favor. Share posts that are likely to be shared by your followers. […]

The Importance of Using the Right Subject Line to Grab Reader’s Attention

The Importance of Using the Right Subject Line to Grab Reader's Attention

The world of email marketing has changed from what it used to be. The subject line is one of the most valuable tools for optimizing your marketing campaigns. Studies have shown email subject lines can raise conversion rates by 25-35%, and those numbers are conservative. A subject line can entice readers to click, sometimes even […]

Where To Delegate Your 2022 Marketing Budget

2022 Marketing Budget

By Susan Friesen 4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022.Business goals start with marketing. And marketing starts with a […]

What Is A Responsive Website And Why Does Your Company Need One?

responsive web design infographic

Enlarge Infographic Test your website Here By Mike Jarrett So, what does a responsive website mean? A responsive website has pages that render well on almost all devices and screen sizes. Responsive websites became more important as mobile design became more important. As the variety of screen sizes and resolutions increased, developers had to develop […]

10 Costly Search Engine Mistakes to Avoid

10 Costly Search Engine Mistakes to Avoid

By: Brad Eden If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of […]

Effective Ways to Build Your Online Trust and Reputation

Online Trust and Reputation

Operating a successful company of any size today requires managing your online reputation, even if your business is a strictly brick-and-mortar one. This includes many aspects, beginning with building brand awareness regarding your products and services. While reputation management was once primarily a subsection of corporate human resources departments, the internet has changed the definition […]

Using SEO To Inform Your Website Content Strategy

Using SEO To Inform Your Website Content Strategy

By Susan Friesen Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part!The trouble is how your website looks is only half the battle. And to […]

5 Tips To Help You With Your Dental SEO

Dental websites

By Shalini M When it comes to Search Engine Optimization, you need to invest a pretty good deal of money and time. If you are a dentist, Search Engine Optimization is more important for your website if you want to stay competitive. With these campaigns, you can develop trust with your clients and patients. In […]

How Search Engines Work

How Search Engines Work

By: David Tang A search engine operates, in the following order: 1) Crawling; 2) Deep Crawling Depth-first search (DFS); 3) Fresh Crawling Breadth-first search (BFS); 4) Indexing; 5) Searching. Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by […]

Is Your Business Brand Identity Memorable Enough?

Syracuse Business Brand Building

By Susan Friesen 5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?When building a memorable business brand, these are important questions to consider; […]

Digital Marketing Basics and Its Fundamental Importance Today

Digital Marketing

By Steve Last Digital marketing also known as web marketing, web advertising or web publishing is the part of marketing which uses web and online technologies including mobile phones, desktop computers and various other electronic media and social media platforms to advertise products and services worldwide.It has emerged as one of the vital components of […]

Why Use Pre-Made Website Templates?

Pre-Made Website Templates

By Neil Agarwal What would you prefer? Making a pizza at home (making dough, sauce, baking at a perfect temperature. And still no guarantee of testing same as the restaurant). Or just order one by sitting at home?Now consider the same thing while designing a website. When it comes to creating a website many business […]

Strategies and Habits to Help You Succeed as an Entrepreneur

Strategies and Habits to Help You Succeed as an Entrepreneur

From website design to digital marketing, you can take your business to the next level with Web Design by Rick! Call 315 652-3820 for more information. If you’re an entrepreneur, or you aspire to be one, chances are you have a passion for a particular product or service. You’re probably a natural go-getter who is […]

Why Organic SEO and Local SEO Are Important for a Business?

Why Organic SEO and Local SEO Are Important for a Business?

By Manogna Koppula Organic SEONowadays, Search Engine Optimization (SEO) plays a crucial role in online business. SEO keeps on changing their features and updates such as algorithms in order to provide significant results. Similarly, SEO confuses a lot when it comes to investment. Most of the population are using internet and they refers search engines […]

The 2021 Guide to WordPress Security

Syracuse WordPress Web Design

By Lalit Navani WordPress started out as a blogging platform, offering novice / people with absolutely no knowledge of any scripting or programming language to post their content easily and effectively. Today, WordPress users exploit this CMS software for developing membership sites, online stores, learning and school management systems… the list is endless.Its popularity can […]

Improve Your Brand Image and Outsource to the Experts

Improve Your Brand Image

By Jeannette Koczela When you’re starting out in business, it’s quite easy to fall into the trap of not wanting to spend extra money and also, wanting to do everything yourself. Entrepreneurs naturally want to keep startup costs to a minimum. So, you figure that if you can set things up yourself, you’re saving money […]

Organic Search Engine Optimization For Local Business Owners

Organic Search Engine Optimization For Local Business Owners

By Kevin Lyle I have been online marketing for over a decade and I have seen first hand the changes that have occurred especially with regards to Google and their algorithm updates and I’m sure that many of you will be running scared of how to optimize your website or blog anymore. There is a […]

Want to Rank in Local SEO? Follow These Tips

How to Optimize Your Website for Local Search

By Karina Popa Local SEO Tips to ConsiderMake sure you have a physical, brick and mortar address in your targeted town.It is important to make sure you include a physical address in the location you wish to optimize for. In addition, this particular address where your property is situated has to be in the location […]

User Friendly Website Design

User Friendly Website Design

User Friendly Website Design By Nicu Lucanu Did you know many visitors stop engaging with a site if the layout or content is not attractive to the user? If a site looks boring and is hard to navigate then the user will lose interest quickly.If a site is visually appealing then users will spend more […]

Why Is A Local Search Engine Important For Businesses?

Local Search SEO Syracuse

By Jalpa Gajjar Suthar “Go Local”… This new mantra to shop local, buy local and go local, etc. has become a game-changer for the businesses. Eight out of ten consumers use search to find local information that means if your business is not optimized for the local search, your business is missing 80% customers. The […]

How to Optimize Your Website for Local Search

How to Optimize Your Website for Local Search

By Susan Friesen 7 SEO Strategies to Optimize Your Local Business WebsiteIn the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support small businesses.The Retail Council of […]

What Is Local SEO and 5 Reasons Why It’s Important

Syracuse Local SEO

By Nikki Corbett What You Don’t Know Online Can Hurt YouHow do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up […]

What Google’s New Core Web Vitals Rankings Mean For Small Businesses

Google's New Core Web Vitals Rankings

By Susan Friesen How To Navigate The Latest Google May 2021 Update I know how important Google rankings are for small business owners, because I’m a small business owner myself.I also know that while the web development world has been abuzz with Google’s anticipated algorithm update, most of the small business owners I deal with […]

How To Start A Service Business

How To Start A Service Business
By Bob Edwards Setting Up A Service Based Business For BeginnersAlthough there are exceptions where both entities are entwined into one, most basics of the business is built around one unifying category so that the intentions and goals are clearly and visibly set.This distinction allows the individual to then decide of the accompanying tools that […]

Web Design for Small Business – Are You Making These Mistakes?

Syracuse Small Business Web Design

Syracuse Small Business Web Design By Karina Popa Simple or Irrelevant ImagesImages and graphics play an important role in web design. Images easily capture the interest of visitors and are able to communicate complex thoughts faster than read text. In this regard, a lot of companies make use of low-quality or irrelevant images. Poor quality […]

What Are the Best E-Commerce Platforms for Your Business?

Best E-Commerce Platforms

By Raj Kumar Picking the correct e-commerce platform is important for the success of your business. You’re picking the features you need, but on the other hand you’re picking up the challenges you will face as your business develops or changes. The versatility, flexibility, and cost of your platform can work possibly in support of […]

How To Run Lean Operations During The Pandemic

Run Lean Operations During The Pandemic

Many small businesses are struggling to stay open during the COVID-19 pandemic. To help increase your odds of success both during and post-pandemic, use this time to take a look at your overall operating strategy and make tweaks and upgrades where necessary. Make sure your website is up-to-date, as well, so your customers can still […]

How We Rebranded, Redesigned & Redefined a Small Business

How We Rebranded, Redesigned & Redefined a Small Business

By Susan Friesen A Case Study on Innovative Sleep Solutions, Surrey, BC Our team loves helping small business owners rebrand-from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we love seeing our entrepreneurs succeed. Now, I know it’s almost […]

Common ECommerce SEO Mistakes to Avoid

Common ECommerce SEO Mistakes to Avoid

By Karina Popa Mistake No. 1: Not Optimizing PageSpeed for Every PageIt can be observed that Page Speed is usually optimized only for a homepage. Category and product pages, which are conversion pages, should not be ignored so people should remember to optimize these to get a good PageSpeed. Google regards Page Speed signals in […]

Should You Go for Mobile Sites or Responsive Sites

Mobile Sites or Responsive Sites

By Karina Popa According to statistics, using mobile devices to conduct searches online has considerably grown in the last two years. As a matter of fact, about 95% of mobile device users depend on their gadgets to look for local products and/or services. For this reason, businesses have to make sure that their websites register […]

How to Optimize Your Website for Local Search

Optimize-Your-Website-Local-Search

By Susan Friesen 7 SEO Strategies to Optimize Your Local Business WebsiteIn the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support small businesses.The Retail Council of […]

Difference Between Web Development And Software Development?

Difference Between Web Development And Software Development?

The main difference between web developers and software developers is with the programs they work on and what they try to create. Web developers are primarily concerned with websites and web applications that run on Internet browsers, while software developers are more focused on mobile and desktop software. Both professional fields require extensive programming experience, […]

Best Improvised SEO Tips to Implement in 2021

Syracuse Website SEO

By Billy M Harris With more than 3.5 Billion Google searches a day, you will need to play by the rules of Google to rank high enough for potential visitors to come across your content. Improving your search engine optimization (SEO) efforts is one of the best ways to ensure that you are making full […]

3 Exciting Graphic Design Trends for 2021

3 Exciting Graphic Design Trends for 2021

By Karina Popa 3D Typography DesignIn 2020, typography design became a big hit, wherein designers used all kinds of playful ideas, which were very much liked by viewers. Typography had a lot of artistic flow and this will stay this way for quite some time. Whether organic or geometric, web designers are developing a new […]

Web Design in 2021 – Ideas That Can Boost Site Conversions

Boost-site-Conversions 2021

By Karina Popa Use Consistent BrandingBranding has an effect on how an audience connects to different web owners, whether they have an eCommerce store that aims to market products more effectively or a blog that shares their experiences as new parents.No matter what business or industry, a brand conveys a message that could target the […]

3D Design and Emojis – The Future of Web Design in 2021?

3D Design

By Karina Popa 3D DesignDesign trends such as 3D have been around for quite some time and it is becoming cooler these days. The 3D design is among those that have utilized the latest in technological advancements as well as software capabilities. It is the perfect example of a design trend that has emerged from […]

What Are Some Web Design Trends for 2021?

Web Design Trends for 2021

By Karina Popa Comfortable colorsDue to the present situation, jobs have increasingly become digital in nature with many individuals spending most of their time working on their computers. For this reason, it is common for users to get eye strain after staring at their screens for several hours. Taking this into consideration, web designers are […]

What Will Web Designers Focus on in 2021?

Web Designers Focus on in 2021

By Karina Popa Parallax AnimationEvery year, we witness the increase in popularity of web-based animation trends including micro interactions and particle backgrounds. In 2021, there will be more complex web animations with page elements being separated into foreground and background extremes that produce a parallax effect.In essence, the parallax effect is giving the illusion that […]

5 Web Design Strategies That Will Give More Life to a Website

Web Design Strategies

By Karina Popa Captivating ContentA very important feature of a great homepage design is content that captures the interest of viewers and engages with them. It is likewise essential to speak the same language as the target market and make it easy for customers to know more about the brand, the products/services it offers, the […]

4 Graphic Design Rules That Should Always Be Followed

Graphic Design Rules

By Karina Popa Balance and alignmentAll elements placed on a page have their own visual weight. Weight can come in the form of size, color or texture. No one would put all the furniture in the corner of a room. In a similar way, designers should not crowd all heavy elements in only one area […]

The Complete Guide to Developing a Business App

Business App

If you’re a small business owner, you’re always trying to come up with new ways to connect with your customers. Today, there’s no better way to engage with your most loyal customers than by investing in a mobile or web app for your business. And with the help of a skilled web designer like Web […]

Three Special Business Plan Types

Special Business Plan

By Karen Southall Watts Though it has undergone many changes, the business plan is still around. No longer limited to the traditional 12-15 page type-written document, a business plan can be exciting and engaging as well as useful. Many of us realize that it’s the planning process, and the associated research and soul searching, that […]

Making the Leap Into Entrepreneurship? Here’s What to Consider

Making the Leap Into Entrepreneurship

There are approximately 582 million entrepreneurs globally, according to recent statistics from MARKINBLOG. And while some people are natural-born entrepreneurs, other skills and abilities are taught over time with the right training, mentorship, schooling, and experience. But with all the time, research, money, and ambition that goes into putting a business plan into action, it’s […]

How to Create an Email Marketing Campaign Your Audience Will Love

Email Marketing Campaign

By Susan Friesen 4 Reasons to Discover the Value of Email MarketingWhether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial.Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that […]

October 2020: New Facebook Content Standards

New Facebook Content Standards

By Susan Friesen Tap into What Your Customers Want in a WebsiteAs entrepreneurs and small business owners, we’re proud of our self-made success-and we should be! It takes a lot of determination and grit to get to where we are.But entrepreneurs and small business owners often think too objectively when it comes to their website.Here […]

5 Simple Rules To Become A Successful Entrepreneur

5 Simple Rules To Become A Successful Entrepreneur

By Abdul Waheed Zafar If you want to become an entrepreneur, you may want to understand what it really takes to become one. There is no shortcut to success in any field. Many people made a lot of unsuccessful attempts before they gained success as entrepreneurs. So, these entrepreneurs have shared some rules that beginners […]


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