Dog breeding is a thorough and time-consuming process that can produce a litter of healthy and beautiful puppies to show, sell, or compete in events like the American Kennel Club conformations and agility competitions. Considering all the time, resources, and effort it takes to breed your dogs, it makes sense to expand your outreach to potential buyers and fellow dog enthusiasts through a dog breeders website in Syracuse, NY.
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Why is it important to set up a dog breeders website?
Creating an online presence is a great way to showcase your dogs and kennel in a time when, according to a Forbes article, “97% of consumers use the internet to find local businesses and three in four people who use their smartphones to search for something nearby end up visiting a local business within a day.” A well thought and designed dog breeding website that includes information about your breed, breeding philosophy, professional photography, and a straightforward contact page can save you work by answering questions from potential buyers and fellow dog breeders before having them call or email you. This helps the right people contact you to set up in-person meetings and increases the chances that your puppies end up in a caring and loving home.
Things to consider on a dog breeders website
If you have decided to create and get your dog breeding website online, consider the following recommendations regarding its functionality, content, and design:
- Make a great first impression: Ensure the home page of your site loads quickly (ideally 0-2 seconds ) and focuses visitors' attention on the most relevant information to your target audience.
- Clear navigation: Once the visitor gets the big picture of your dog breeding company through your home page, ensure the website’s structure and design help them get in as few clicks as possible to what they are looking for (dog gallery, breeding program, contact page, etc.)
- Mobile-friendly: Make sure your website’s navigation and design adapt to mobile devices.
- Include professional photography: Having professionally taken photographs of your dogs integrated into your site is highly recommended for showcasing your work.
- Keep the information updated: Posting photos of your new litter, communicating updates or changes in your breeding program, and reporting on your dogs’ accomplishments help visitors stay connected with your company and can guide their decisions.
You may include useful features in your dog breeding website like blogs (great for SEO and engaging new visitors), social media integrations, testimonials, and a newsletter subscription form. Talk to your dog breeders website designer in Syracuse, NY, for more information.