In this day and age, information is one of the most valuable assets. People want their questions answered, problems solved, and entertainment needs satisfied through fast and reliable Internet content that delivers. Google’s rise and consolidation can no doubt be explained by (or explain) this high demand for information.
What is geolocation?
A great user experience (UX) is one of the factors that influence an Internet user's decision to stay and engage with a website or leave and return to the results page. A way to improve user experience (UX) is by providing localized web content through geolocation browser-based tools. Localized content refers to content that has been adapted to particular countries, regions, areas, etc. Internet geolocation is the process by which the geographical location of a device connected to the Internet, such as a computer or mobile phone, is detected through different processes.
One of the most common ways your browser knows your location is with the HTML5 Geolocation API (Application Programming Interface), a software interface that works with browsers such as Chrome, Safari, Firefox, and Edge to track the location of devices. The HTML5 Geolocation API gets location information from different sources like GPS, IP addresses, and Wi-Fi and Bluetooth data.
How can I use geolocation to target website content?
Using geolocation to redirect users to relevant localized website content is an excellent way of providing a personalized user experience that may lead to higher engagement with your website, increased conversion rates, and, ultimately, ranking higher on Google results pages. Some of the ways you can use geolocation and localized browser-based content include:
- Display holiday or seasonal offers adapted to specific countries or regions on e-commerce sites.
- Manage regional or language-specific website versions. These help create a feeling of familiarity and trust in users.
- Adjust time zones, currency, or payment methods according to the visitor’s location. Doing this helps streamline the user or buyer’s journey through websites to get to the product, service, or piece of information they need seamlessly.
- Display or conceal products or services on websites based on user location to comply with country or regional restrictions.
- Provide faster page loading time by only showing geographically relevant content to visitors.
To learn more about geolocation and how to implement it on your website, you can contact an experienced web designer who will walk you through the options. Happy localizing!
Image by Andrey_Photos from Pixabay
