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by Courtney Rosenfeld
As businesses are struggling to keep up with an ever-changing market, it is essential to remain competitive by staying current with trends and technology. A website refresh may be just what’s needed to improve the user experience and put your business at the top of its game during a recession. Investing in a website refresh provides an opportunity for you to reignite interest from customers and demonstrate that you’re dedicated to remaining successful in the face of an economic downturn.
Build a Dynamic Website
Making your website more dynamic can be a great way to stay afloat during the economic recession. Companies must be able to rapidly adjust their websites to keep up with changes in demand and customer preferences. Dynamic websites are also more likely to appear higher in organic search engine rankings, increasing a site's visibility and generating more leads. By investing in new technologies like content management systems, businesses can create websites that are easier for customers to navigate, personalized for each user, and that offer services such as eCommerce and integrated payment platforms. If you need a website that stands out and accurately represents your brand, get in touch with Web Design by Rick.
Use Graphics and Illustrations
Creating an eye-catching infographic on your website is a great way to increase brand awareness. You can hire a graphic designer, or you can try this: save money by using free templates you can easily customize. Once you've chosen a template, simply add your own text, colors, background, and design elements to personalize it.
Share Customer Testimonials
Posting customer testimonials on your website can help build trust with prospective customers by allowing them to hear directly from existing customers about their experiences with your product or service. Sharing testimonials also allows potential customers to see how other people have benefited from working with you and can give them confidence in their decision to purchase from you as well.
Craft an SEO Strategy
Search engine optimization (SEO) is essential for making sure your website appears in relevant search results when customers search for related topics online. This includes utilizing keywords throughout web pages, optimizing title tags, using alt text on images, creating internal links between pages on your site, and so much more. If SEO isn't currently part of your digital marketing strategy, then now is the time to start implementing it if you want greater success during this recessionary period.
Faster Loading Time
Page speed plays a huge role in user experience; if loading times are too long or pages don’t load properly, then users may leave before they even have a chance to explore the site further. In addition, page speed has been proven to affect rankings on Google search results, which means that slow page speeds could be costing you valuable organic traffic. Investigate any potential issues with page speed and make improvements where possible.
Locate and Remove Broken Links
Broken links can be an incredibly frustrating experience for users, as they inevitably lead to dead ends and unsuccessful searches. Not only do broken links cause irritation, but they can also lead away website visitors entirely if they’re unable to access the information they’re seeking. It’s essential to identify and fix broken links quickly to avoid losing any potential sales due to errors like these.
Taking Online Courses To Build IT Knowledge:
Going back to school to build your knowledge of information technology can be incredibly beneficial for managing your business's needs. Look for an online program that not only offers IT courses but also provides industry certification exams. In this way, you'll be able to develop and hone your IT skills and knowledge further.
Making changes and updates to your website is essential for business owners looking to stay afloat during the pandemic. Following tips such as creating a dynamic website, adding strong visuals like infographics, improving page speed, and identifying and fixing broken links can help set businesses up for success and increase visibility among customers. Doing so allows business owners to capitalize on sales opportunities while offering users a positive online experience.
